Machine DNA was founded in 2008 to provide solid, independent and commercially focused advice to businesses of all sizes.
Tim Gadsby, Machine DNA's founder, had spent the best part of a decade managing various aspects of technology for ASX listed companies and through this process had also acquired a unique set of non- technology skills such as finance, regulatory and compliance, facilities management, risk management and project management.
Tim felt that this unique mix of skills could fill a gap in the IT landscape in Tasmania and Machine DNA was founded as a independent consulting firm.
Independence, Knowledge and Experience
We can steer you in the right direction when it comes to making those important IT decision. The IT landscape can be a minefield, and the wrong advice or an ill-informed decision can cost you in more ways than one.
With so many people today claiming to be IT experts it’s nice to we bring a wealth of experience to the table, and provide advice that is in the best interests of your business.
We are not aligned with any particular hardware vendor, although we do hold certifications and partnerships with industry leading providers in some specialist areas.
Machine DNA draws from 25+ years of IT management experience working in a diverse range of companies and industry sectors. Our time spent in business of all sizes, from SMB's to ASX top 100 companies, gives us the skills and knowledge to steer you in the right direction
We operate on 3 simple principles
1. The Business Case Rules
All changes to systems should be backed up by a valid business case that demonstrates how the change will benefit your business. In most cases the improvements can be measured as an increase in profit, however sometimes these measures are not dollar based depending on the type of business.
The business case does not always have to be a fully-fledged document, for simple projects it may just be a very quick and informal spreadsheet, or some notes shared in an email. The important thing is that it has been considered and is continually tested to ensure it is still valid and achievable.
2. Act in the client’s best interest
This one may seem obvious; however we have built our business around this principle. We like to look at issues from your perspective, and provide solutions that give you the best business outcome. This ensures that you get the best advice possible, and that the recommendations we provide are not externally influenced or biased.
We always try to make our consulting services self-funding, in most cases we can save well in excess of our consulting fees either by increasing efficiency, or by using our industry knowledge to negotiate better prices with suppliers, or by reducing financial risk through efficient project management. Either way our aim is that our clients are better off after using our services.